Story
Casoo is a crypto casino for players who want speed. New platform, blank slate. I led the team that designed it from zero.
Web and mobile: registration, deposits, bonuses, verification, engagement. Plus features that didn't exist before: Vault, Shop, leveling. One system designed to grow with the product.
Try the real experience
What this project teaches
Retention is designed before launch
Engagement features were part of the first system, not bolted on later. Lenny's archive is blunt about it: retention is the hardest metric to move after the fact, and the products that win borrow proven mechanics early.
Borrow a proven mechanic, then adapt it
Leveling, Vault, and Shop follow the path Duolingo took with leaderboards: start from a mechanic games have already refined, then tune it to your product. Duolingo's winning leaderboard was its fourth iteration.
Cut friction where money moves
Registration, deposit, and verification were designed as one flow, because those are the steps where players leave. The bonus system starts working before the first frustration.